American Idols Live tour recap in Atlanta at Gwinnett Arena
Rodney Ho
Quote :
In past years, the pre-show audience would be tortured by incessant advertising, especially by the likes of Pop Tarts.
But Pop Tarts has finally dropped its sponsorship. And reflective of the economy, they were replaced by… nothing. As a result, the pre-show consisted of more than 90 minutes of “Idol” videos by the likes of Kelly Clarkson, Kellie Pickler, David Cook and Carrie Underwood, underscoring how many hits the “Idols” have generated the past seven years. The only ads were for T-shirt merchandise and an iTunes pass for Kris Allen. Plus, they replayed a few of the Ford ads from the show. Any image of Adam elicited cheers far greater than that of Kris, like some weird concert referendum. ‘
The stage, for the first time in ages, has almost no steps, possibly to keep things simple for Scott McIntyre. There is a little trap door that allowed Scott and Anoop to rise up as their intros (and used later for Kris and Adam). That idea has been used before as well. The videos are far slicker than they’ve ever been to intro the contestants and the screen behind them is monstrous. I approve.
The sound? Clean from the 23rd row, where I was sitting.
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