BAT Inks Deal With RCA/JIVE Label for Artist Endorsements

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Could Adam outsell Team Beckham?

Quote :: Irvine, CA-based Brand Affinity Technologies (BAT) announced a deal with RCA/JIVE Label Group to add music stars to its already successful pro athlete endorsement platform. The agreement will enable even local brands to potentially leverage cost-effective endorsements from high-profile RCA/JIVE artists such as Adam Lambert, Britney Spears, Ke$ha, Santana and Usher.

For the artist, BAT provides a relatively easy way to generation auxiliary revenues and potentially raise their profile.

Once they agree to participate, the celebrity goes for a photo-shoot where they pose empty handed or pointing to a blank space. Those images and the celebrity background - along with other information such as popularity rating - are then added to the BAT database, which advertisers can search for endorsers.