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 |  Subject: Behind the Scenes of the Adam Lambert Fan Phenomenon  18.04.10 13:29 | |
| - Quote :
- There's little question that Adam Lambert has talent. He has proven himself to be a dynamic performer with a flair for glam, and a vocal range that defies reason. But behind every shooting star is a microcosm of glittery particles projecting the stellar object of their desire into deeper orbit.
They're called fans.
Adam Lambert's most loyal have been there since the beginning, when he appeared as a contestant on Season 8 of Fox's American Idol. As his popularity grew, so did his fan base until it became an entity unto itself -- a fan phenomenon. Before the rest of the world even became familiar with Lambert, his American Idol fans were responsible for the record-breaking sales of the Rolling Stone Magazine issue featuring Adam on the cover. They were also behind the record smashing pre-sales of his debut CD For Your Entertainment on iTunes and Amazon.com.
As Adam Lambert broke stride world-wide with his flamboyant performances and well crafted vocals, something peculiar happened. A legion of followers emerged from a multitude of places and from all walks of life, to voice their approval of a man who grabbed their attention when they weren't looking.
To find them, you need look no further than his official website. AdamOfficial provides a forum for fans who meet regularly to discuss Lambert's performances, tour dates, song releases, interviews, and news bites. If you're looking to confirm or debunk a rumor, his fans will have the straight scoop. They have formed groups like The Glampire Knights, Castle of the Loyal Minions of the Dark Lord Screamanova, Adam's Starlighters, Adam Anonymous (for Adam-holics), Glo-berts (International minions), Glambrits (our friends from over the pond), Finnberts (from Finland), the Canadiadams, and countless others.
They've also created threads dedicated to specific topics like The Adam Lambert World Fan Map, The Official Support Adam Thread, The Original Concert Party Thread, etc. In addition, artistic fans inspired by Lambert's unique talent display their own original work in the "Featured Fan Art" section. One fan-inspired poster in particular contains the following quote by Lambert, "Love overcomes hate. Love has no color. Love has no orientation. All is love."
It went viral.
The Glambert Rock is another place that his fans gather. It offers a very user friendly format with a friendly staff to match. They even have a welcoming committee to familiarize newcomers with the site. Here is where fans find information on Adam's charity, Donors Choose, along with forums, photo galleries, and videos.
Another watering hole is Twitter, and they frequent it often. Here's where you can get a true sense of the generosity, respect, and support of Lambert's followers, along with their interest in his career milestones. His fans are fervently protective of their Glittery Alien from Planet Fierce, and do not tolerate disrespectful "haters." Deep in the heart of Twitterverse you can also find some of the most amusing comments and observations about Lambert. He tweets his 400,000+ followers on a fairly regular basis, keeping them up to date on his journey.
If you're looking to pick up a little Lambert lingo, the fans, once again, have got you covered. They've devised enough Adam-isms to publish their own urban dictionary. With terms like Adamtastic, Adamgasm, Lambertlicious, Lambertini, Glamily, Glamburger, and Glamtastic, there's plenty of slang for the gang.
If you want to know something about this man, phone a fan. There are no amateurs by the way. These guys and gals are pros. And we're not talking about screaming teens and tweens, although there are a fair share of them. It's primarily the twenty and thirty somethings, along with a respectable amount of older fans that range in age from forty to eighty. Men, women, straight, gay, young, old, married, single, shy and bold, Lambert's broad appeal makes for a unique and interesting demographic of admirers, all of whom find ways to communicate with one another despite differences in their culture, age, sexual orientation, location, religion, political affilliation, and economic situation.
The United Nations of Fans? Lambert has decided, incidentally, to name his summer gig The Glam Nation Tour.
There are, of course, the occasional few who personify the characteristics of a traditional "crazed fan." Even Lambert himself has had to admonish some of them for their over-zealous behavior. Generally speaking, however, the ever-growing number of people who are pledging allegiance to Lambert's swag are highly intelligent, open minded, and above all, devoted.
And he knows it. Lambert has made countless references to his tenacious troop of supporters, and credits them in large part for his success. He is as protective of them as they are of him. It is, in essence, a modern day mutual admiration society; one with digital benefits that allow for open communication between artist and fan with the simple touch of a button. Many artists would count themselves lucky to have such an industrious group of admirers who embrace their talent and tirelessly promote their cause.
Just recently, the word was out that tour dates and venues for Adam Lambert's Glam Nation Tour would soon be revealed, and that his opening acts will be Orianthi and American Idol cast-mate and friend, Allison Iraheta. And just where did we hear it first?
Hint: It wasn't CNN, ABC, or The Associated Press.
As his journey continues, Adam Lambert brings with him a unique brand of support, and although his talent clearly stands alone, he has chosen not to. No worries, however. The keepers of his gate have stepped up to the plate, and proudly declared themselves Glamberts. http://news.popstar.com/Article/1782 | |
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